HELLO, I'M Lynette
Digital communicator and accidental designer
ABOUT ME
Hi, I'm a Marketing & Communications Manager at Catcha Group, with over seven years of experience. My passion is in marrying technology, data and design to bring value to a business. My areas of expertise include project management, digital strategy, marketing automation, digital analytics, online advertising, SEM, digital change management, email marketing, social media marketing, and web management.
If you're looking for originality and creativity to stand out among the rest, get in touch with me.
KEY achievements
The last three years have been a thrill. I’ve embraced new challenges and opportunities including:
From Executive to Manager in 4 years
Present
- I'm grateful to have been promoted thrice in the 4 years I've been at PwC Malaysia - I take it as a sign that I'm doing great work that brings value to the firm!
Trust in business
2016
- Designed the survey for the thought leadership.
- Wrote several sections of the paper.
- Planned and executed digital promotions. In total, my online campaign directed 18,014 clicks to the microsite.
PwC Experience Award
2015
- I received the 2015 PwC Experience Award, which recognises people who are the best example of the PwC Values.
Building Trust Awards
2015 and 2017
- Project managed the Building Trust Awards 2015 and 2017
- Helped to develop the concept paper, awards methodology, and judges' materials.
- Managed event RSVPs.
- Planned and executed digital promotions, which received over 780,000 online impressions.
- View Awards Night photos.
Digital marketing
2014 - present
- Helped PwC Malaysia gain the largest online share of voice (47%) amongst the other Big 4 firms in Malaysia.
- Introduced online advertising via Google, Twitter, LinkedIn, and Facebook networks. One average, it costs RM0.008 for me to reach one person online.
- Executed online campaigns that delivered business value. E.g., a campaign promoting a paid workshop drove >4,000 visitors to the online registration form.
- Implemented an online monitoring tool and created automatic alerts for leads.
- Winner of two PwC Global Communication Awards - Social Media award for #YourBestShot recruitment campaign; PR award for Building Trust Awards
- Finalist - Best Social Media Usage, Malaysia's 100 Leading Graduate Employer Awards 2016
- Bronze winner for HR Social Media and Technology for HR Excellence Awards 2014
- Initiated digital marketing analytics and reporting.
- See our Facebook, Twitter, LinkedIn, Youtube, Instagram and Google+ pages
E-newsletters
2014 - present
- Introduced Mailchimp to distribute responsive external newsletters.
- On average, my e-newsletters have an open rate of 19.2% and a click rate of 3.4%.
- See the newsletters I worked on: PwC Insights, GST Pulse, GST Alert, Trust in Business, and Fresh Off the Grad.
Social media in business
2013
- Part of the team that wrote the report.
- Developed an interactive social media maturity assessment, which guests took at the launch. Try it here.
- View photos from the launch event.
Printed collaterals
2013 - present
Some of my work includes:
- Diversity and inclusion: A good practice guide, developed with Talent Corporation Malaysia Berhad to showcase good diversity disclosures in reporting.
- Diversity and inclusion services brochure.
- Building Trust Awards 2015 report.
BONUS
All work and no play makes Lynette a dull girl. Outside PwC, I'm also known as...
The Crazy Cat Lady
Number of cats rescued: 10
When there's something furry,
In the neighbourhood,
Who you gonna call?!
I love all animals (I also have a dog), and I grew up watching National Geographic and Sir David Attenborough documentaries. I'm also a catsitter (see here - it's like AirBnB for pets).
Currently I have two kitties of my own. Nala (the princess of the house) and Jon Snow (who's also my personal masseuse).
The Gamer Geek
Number of hours gaming without a break: 16
I can no longer replicate my record... That was back when I was in my early teens! But I can still identify >500 types of Pokemon ;)
Most of my gaming is on the Playstation 4 today (see my PSN profile here). I prefer adventure and open-world games, although I'm also adept at first-person shooters.
Also, I read comics, follow the latest tech news, and can probably fix any issues you have with your mobile phone or tablet.
The History Buff
Number of hours in a museum in one day: 16
At the Natural History Museum in Vienna (during my honeymoon, I kid you not!), I spent 2 hours studying rock specimens alone.
In fact, one of my life goals is to visit the top 25 museums in the world (including the Natural History Museum in London) and to travel along the Silk Road.
I read ALOT of history in my spare time. My current favourites are: Sir Francis Drake, the Habsburgs, and Marco Polo.
